In this case study, I will walk you through the design of a water sports website on both desktop and mobile site.
Team of 3: 1 Designer, 1 Product Manager, 1 Branding and Marketing
My Role: Product Designer
Duration of Project: 5 months
Platform: Web application and Mobile site
<aside> ✨ How might we design an e-commerce buying experience which helps the water sports enthusiasts from beginners to experts in taking a better decision about water sports equipments?
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There was user survey data and google analytics data which was provided by the product manager and it had lot of questions regarding what most of the user shop or intend to shop from the website.
Survey respondents
Sessions by device as per analytics
Although there are more mobile users compared to users on desktop and tablet, the e-commerce conversion rate is more on desktop(1.97%) compared to mobile(0.77%).
In 2019, company sold more Wakeboards and it was the top products followed by tuber and water ski.
However in 2020, Stand up paddle (SUP's) were sold more because they can be operated independently and do not require a boat unlike the wakeboards.
